Helvetica and the New York City Subway System
The True (Maybe) Story by Paul Shaw
“One of the best pieces of design history I’ve ever read. Impeccably researched and gracefully written, it uses a seemingly prosaic subject as a starting point for a fascinating exploration of the way that graphic design developed as a discipline in the 20th century.” - Michael Bierut, Pentagram
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I’m really interested in this now. You’d call...success, I guess?
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